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“But I can get it on the internet for cheaper” – Part 3
I like to tell Blue Nile shoppers Even with GIA reports there are degrees with in GIA reports. Many times a good SI1 could be better than a bad VS2!

There are so many diamond qualities that are NOT Even listed on the report! Brightness, scintillation, position and relief of inclusions that determine beauty. These are not listed on a GIA cert or on a Web site! You need to know WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value.

  1. When you buy for price that is all you get. This is a life-long position. This is maybe the most precious item you will ever own. It means something. Make it special. Internet sites come and go but a diamond is forever.
  2. A diamond is forever. Who are you going to go to if there is a chip, or a problem? The internet site will not provide maintenance, experience, or service. When you buy from a jeweler you are purchasing their time and expertise. They give you an appraisal and guarantee. They give you a mounting and keep your jewelry clean and in good condition for as long as you own the piece.
  3. DeBeers sorts their rough diamonds into over a thousand different categories. If all that differentiated diamonds was D-Z color and FL to I3 clarity there would only a few categories. There is a LARGE range of colors and clarities WITHIN each category that the internet site will not disclose to you.
  4. Unfortunately, sellers of diamonds are not always looked upon as beacons of honesty. There have been stories of fake certificates and real certificates sold with diamonds that did not match them. Find a jeweler you trust and you will avoid the entire headache.
  5. These are just ideas.
    I would love to hear your thoughts and comments.

    Thanks for reading.


    “But I can get it on the internet for cheaper” – Part 2
    I like to tell Blue Nile shoppers Even with GIA reports there are degrees with in GIA reports. Many times a good SI1 could be better than a bad VS2!

    There are so many diamond qualities that are NOT Even listed on the report! Brightness, scintillation, position and relief of inclusions that determine beauty. These are not listed on a GIA cert or on a Web site! you need to know WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value.

    1. Ask the internet site WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value and are not easily discernable to the untrained eye. If you do not know them when you buy a diamond on-line then you do not know if you are getting value.
    2. Retail prices on a 1ct round F SI1 can range from a few thousand to almost $10,000. If every F SI1 was the same then people would always buy the cheapest! Obviously there are MANY differences such as brightness, scintillation, position and relief of inclusions that determine beauty.
    3. If it seems too good to be true, it usually is. No one is giving anything away. There is usually a reason something is below market value. I encourage the customer to try to get the stone on the internet and bring it in. Many stones are just listed and do not even really exist.
    4. These are just ideas.
      I would love to hear your thoughts and comments.

      And – still more to come…


      “But I can get it on the internet for cheaper” – Part 1

      I like to tell Blue Nile shoppers even with GIA reports there are degrees with in GIA reports. Many times a good SI1 could be better than a bad VS2!!!!

      There are so many diamond qualities that are NOT Even listed on the report! Brightness, scintillation, position and relief of inclusions that determine beauty. These are not listed on a GIA cert or on a Web site! You need to know WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value.

      1. Let’s back to basics! When are you getting married? How did you meet? Talk to me & let me get to know you so I can serve you better. And try doing that on the Internet…
      2. A diamond is more than letters and numbers. It is a work of nature. If I gave you all the dimensions of a woman could you tell me if she is beautiful? NO ! You need to see her. Same as with a diamond.
      3. A store lets you examine the diamond BEFORE you buy it, and you can compare to other diamonds. A store provides a selection to choose from. No diamond dealer in the world buys a stone without seeing it! Why should you?
      4. These are just ideas.
        I would love to hear your thoughts and comments

        And – more to come…


        Can a Diamond be Clarity Enhanced?
        Before you spend your hard-earned money you should know the answers to some FAQs about Diamonds.

        For instance: Can Diamonds be clarity enhanced? Yes – the following is just one way of many.

        diamond clarityIn 1982, Zvi Yehuda, a famous Israeli Scientist, discovered a way to enhance the appearance of diamonds by inserting a microscopic amount of a clear glass like material into a feather of a diamond. The material has the same optical properties as the diamond. When light travels through the stone the light flows through the material just as through a diamond. When light tries to travel through a feather that has not been enhanced, the light hits the feather and refracts in different directions, which is why we see the feather. It is much like when we get a crack in a windshield. The material is so light and microscopic that even GIA has said it adds ZERO weight to a diamond.


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