“But I can get it on the internet for cheaper” – Part 2
Posted by Fred Nevarez on July 21st, 2011 with 0 Comments
I like to tell Blue Nile shoppers Even with GIA reports there are degrees with in GIA reports. Many times a good SI1 could be better than a bad VS2!
There are so many diamond qualities that are NOT Even listed on the report! Brightness, scintillation, position and relief of inclusions that determine beauty. These are not listed on a GIA cert or on a Web site! You need to know WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value.
- Ask the internet site WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value and are not easily discernable to the untrained eye. If you do not know them when you buy a diamond on-line then you do not know if you are getting value.
- Retail prices on a 1ct round F SI1 can range from a few thousand to almost $10,000. If every F SI1 was the same then people would always buy the cheapest! Obviously there are MANY differences such as brightness, scintillation, position and relief of inclusions that determine beauty.
- If it seems too good to be true, it usually is. No one is giving anything away. There is usually a reason something is below market value. I encourage the customer to try to get the stone on the internet and bring it in. Many stones are just listed and do not even really exist.
These are just idea’s.
I would love to hear your thoughts and comments.
And – still more to come…
