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Diamond Myth #2: Excellent Polish and Excellent Symmetry means the diamond has a great cut right?

Diamond Myth #2: Excellent Polish and Excellent Symmetry means the diamond has a great cut right?

WRONG!! When looking for an IDEAL cut, customers should look at DEPTH and TABLE, not polish and symmetry! When I attended GIA classes no one cared about polish and symmetry. Today, I have customers willing to pay 15% more money to get excellnet polish and symmetry which I believe has

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Diamond Myth #1: EVERYONE IS BUYING THEIR ENGAGEMENT RING ON-LINE!

Diamond Myth #1: EVERYONE IS BUYING THEIR ENGAGEMENT RING ON-LINE!

This statistic is from THE KNOT. If you do not know what THE KNOT is WAKE UP! The Knot is the top Bridal website/magazine. 80% of all US marriages in 2010 were registered on The Knot. Incredible! The Knot did a study of 19,000 real couples. They found that only

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Why are Diamond prices going up? Part 5

Why are Diamond prices going up? Part 5

People keep asking me – Fred, why are diamond prices going up so much? I hope this helps us all understand a little better. #5 People want to have their money in something safe, tangible. They don’t know what their house is worth, they don’t trust stocks, but they believe

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Why are Diamond prices going up? Part 4

Why are Diamond prices going up? Part 4

People keep asking me – Fred, why are diamond prices going up so much? I hope this helps us all understand a little better. #4 Investments. People buying diamonds as investment have driven up prices. At least two huge American investment companies have bought BILLIONS of dollars of diamonds as

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Why are Diamond prices going up? Part 3

People keep asking me – Fred, why are diamond prices going up so much? I hope this helps us all understand a little better. #3 The dollar is weak. Martin Rapaport said in his Vegas speech. America is living in an illusion. 0% interest rate. Free money? America is on

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Happy Clients Say...

When my husband first put my anniversary ring on my finger.....I literally stopped breathing when I saw it. It was so gorgeous! The cut of the diamond was perfect and the size and brilliance of the diamond was amazing. It was the most amazing ring I had ever been given!
by Alli