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Diamond Myth #1: EVERYONE IS BUYING THEIR ENGAGEMENT RING ON-LINE!

Posted by on November 8th, 2011 with 0 Comments

This statistic is from THE KNOT. If you do not know what THE KNOT is WAKE UP! The Knot is the top Bridal website/magazine. 80% of all US marriages in 2010 were registered on The Knot. Incredible!

The Knot did a study of 19,000 real couples. They found that only 9% of couples buy on-line. Every young man learns about diamonds online before they come in, but they are not comfortable buying without seeing it first.

Where Do People Buy???

  • 39% Of couples buy their engagement Ring at an independent Jeweler
  • 35% Buy at a chain store
  • 9% Buy on line
  • 4% buy at a Luxury Jeweler

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