The 4 C’s Explained: #1 – CUT

The 4 C’s Explained: #1 – CUT

For many people the 4 C’s of Diamonds are CUT CUT CUT CUT!!!! You do not need a brand or extra facets to have the best cut. I hand select each diamond to meet that criterion.

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Everything You Need to Know About JEWELRY INSURANCE

Everything You Need to Know About JEWELRY INSURANCE

Many customers mistake the hardest material on earth for the toughest. Diamonds are not indestructible. For lost jewelry….check the dryer! I have heard the dryer is the number one place people lose a diamond. JEWELRY FACT: The U.S. Justice Dept. reports over $1 billion in jewelry “disappears” annually. That’s 70%

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Diamond Myth #2: Excellent Polish and Excellent Symmetry means the diamond has a great cut right?

Diamond Myth #2: Excellent Polish and Excellent Symmetry means the diamond has a great cut right?

WRONG!! When looking for an IDEAL cut, customers should look at DEPTH and TABLE, not polish and symmetry! When I attended GIA classes no one cared about polish and symmetry. Today, I have customers willing to pay 15% more money to get excellnet polish and symmetry which I believe has

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Diamond Myth #1: EVERYONE IS BUYING THEIR ENGAGEMENT RING ON-LINE!

Diamond Myth #1: EVERYONE IS BUYING THEIR ENGAGEMENT RING ON-LINE!

This statistic is from THE KNOT. If you do not know what THE KNOT is WAKE UP! The Knot is the top Bridal website/magazine. 80% of all US marriages in 2010 were registered on The Knot. Incredible! The Knot did a study of 19,000 real couples. They found that only

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Why are Diamond prices going up? Part 5

Why are Diamond prices going up? Part 5

People keep asking me – Fred, why are diamond prices going up so much? I hope this helps us all understand a little better. #5 People want to have their money in something safe, tangible. They don’t know what their house is worth, they don’t trust stocks, but they believe

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Happy clients say…

I asked Versailles Jewelers to take my old engagement ring and turn it into something new and exciting that I could wear for my daughters wedding. The result was amazing. They had taken the diamond and put in into a stunning setting with little aquamarine stones (my birthstone) completely surrounding it. The size and shape were perfect and it looked so amazing on my finger!

— Anita