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Why are Diamond prices going up? Part 5

Posted by on September 12th, 2011 with 0 Comments

People keep asking me – Fred, why are diamond prices going up so much? I hope this helps us all understand a little better.

#5 People want to have their money in something safe, tangible. They don’t know what their house is worth, they don’t trust stocks, but they believe gold and diamonds have REAL solid value. We don’t just sell the sizzle of diamonds, we sell the steak. The price of diamonds are up because people believe they have value.

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Happy clients say…

When my husband first put my anniversary ring on my finger…..I literally stopped breathing when I saw it. It was so gorgeous! The cut of the diamond was perfect and the size and brilliance of the diamond was amazing. It was the most amazing ring I had ever been given!

— Alli